Your UVP (Unique Value Proposition)

Elements of Your UVP

• Your target market
• Primary benefit of your product to your target market
• Product description
• How are you unique inside your market

Examples

• Wordtracker: World's deepest, most thorough keyword research tool
• Amazon: Low price, wide selection with added convenience anytime, anywhere

Create your product around your UVP and over time you will both change your UVP and your products to respond to the marketplace.

Over Time

• Always look for opportunities in your marketplace.
• Respond to the feedback you get from your market.
• Change the UVP and products in response to your market.
• Study UVP's outside your market to see if you can improve yours.
• Be sure you can deliver on your UVP.

Take action so your business can Get Up on the Internet.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

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