Optimize Your Video Title

A great way to put your brand in front of customers who might not
be familiar with your product or service is to use search engine
optimization in your videos. Small businesses can compete with
large corporations in video advertising if they take the steps to
optimize their videos to stand out among the thousands of video
submitted to the internet every day.

Your video needs to be about exactly what the title says it is.
Relevant informative and useful information is what the viewer is
looking for. Your video title can describe your 'how to' video or a
topic specific opinion or information video. Make sure the title and
the topic is relevant and something your audience can relate to your
website, this saves audience confusion.

The title of your video is going to compel your audience to watch it.
Keep the title to less than 65 characters. A good title will ask a
question, evoke emotion, or promise something that will make you
want to click through to watch the rest of the video.

Use your brand in your title if it is possible to keep the video title
relevant.