What are keywords?

What are keywords?

Keywords or keyword phrases are single words or a group of words that are used by individuals to find something of interest to them on the Internet. The something of interest could be information, software, audio file, video, web site or anything else on the Internet. They are the terms used on the search engines to find the answer to a question.

What is so important about keywords?

If you want to be found on the Internet, one of the best ways is to use keywords on your site or information so people can find it. But there are a lot of competing pages on the web for many keywords. So you need to choose the keywords carefully.

How to get the right keywords.

First you need to know your product.

What does it do? What are it's benefits? What problem(s) does/do it solve?

People are looking for the answers to their questions/problems. They will use keywords to find that answer. So you need to know the questions they could ask that your product answers.

Now think like someone who has a problem that your product can answer. If you were that person, what would you type into the search box of your favourite search engine? Write all of these terms down on a piece of paper. Use a thesaurus to find more terms.

Next find out how often these keywords are used.

So how do you find out how often the keywords you have found are really used? You go to the Free Wordtracker Keyword Suggestion Tool. There you add one by one the keywords you have chosen to find the results. The results are in searches per day.

After you have entered a keyword in the search box and clicked on the "Hit Me" button you will get your results. Sometimes there are no results and other times there are multiple results. For those keywords you get results for copy all of the results and special paste them into a spread sheet. Continue this process until you are finished will all of your keywords.

Now be sure to save your spread sheet. Go through your spread sheet and delete all of the inappropriate terms. If you find some interesting terms that you had not thought of before, enter them into the Free Wordtracker Keyword Suggestion Tool. Add these results to your spread sheet.

Now you have a list of keywords and keyword phrases that are really used in the search engines.

But how much competition is there for these keywords?

To find this answer you should use Google. In the Google search box enter each keyword or keyword phrase. Enclose the keyword or keyword phrase with quotation marks. Then click on the "Google Search" button.

Now enter the total number of results (pages) found into your spread sheet for the keyword or keyword phrase.

The keyword or keyword phrase that is searched the most with the fewest page results are the best ones to use.

In a future article we will discuss how to use these keywords.

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